On today’s episode, I’m thrilled to welcome Mario Crea, a digital marketing expert and eCommerce strategist with over 14 years of international experience across six countries. Mario has a proven track record in digital innovation, content marketing, SEO, consumer acquisition, and SaaS, making him a powerhouse in the ever-evolving digital landscape.
Currently based in Tokyo, Japan, Mario is the Head of Content at Philip Morris International, where he leads teams and agencies in driving impactful digital strategies and marketing innovation. His career has taken him through pivotal roles at global companies like Similarweb, BAT, and Worldline, where he optimized SEO, B2C eCommerce, and digital strategies to boost consumer engagement and business performance.
Mario’s expertise isn’t limited to corporate achievements—he’s also the host and producer of the podcast ‘Fuga dei Cervelli’, where he delves into the phenomenon of Italy’s brain drain, sharing inspiring stories of Italians abroad. His passion for mentoring and giving back shines in his volunteer work as a career advisor, where he has helped professionals refine their job search and career goals.
In this episode, we’ll explore Mario’s journey in the digital marketing world, his insights on building effective content strategies, and how his global experience has shaped his approach to innovation.
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